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More Attention to the Image of Product

Main comparisons

Contexts

Different aspects ____1____about by people when  they are shopping.

In the past, people think more about the __2__of the goods.

People today are more easily ___3____by the ___4___ of product and the buying atmosphere.

Different ____5__ to promote sales

Traditionally, producers may focus more on the functional utilities of goods.

Nowadays, product image should be __6___and there should be more effective ___7____with customers.

                              More   details  worth  noticing

The___8___ for image-centered behaviour

Influenced by computer games and Hollywood movies, people’s ___9____is virtualized.

___10_____are given to prove the importance of image

Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas

                                    (五)

A listener has written from China for advice about how to lose weight. Michael in Shanghai says he is 26 and has battled obesity for most of his life.

   Obesity , a severe weight problem, is a complex condition. A doctor may advise taking medicine along with changing one’s behaviors. Experts say that the most successful weight—loss plans include a well-balanced diet and exercise.

  People who want to avoid weight gain have to balance the number of calories they eat with the number of calories they use. To lose weight, you can reduce the number of calories you take in, increase the number you use, or both.

  A recent study looked at four of the most popular dieting plans in the US. Researchers at Stanford University in California studied over 300 overweight women, mostly in their thirties and forties. Each woman went on one of the four plans: Atkins, The Zone, Ornish or LEARN. The women attended diet classes and received written information about the food plans.

  At the end of the year, the women on the Atkins diet had lost the most, more than four and one-half kilograms on average. They also did better on tests for cholesterol levels and blood pressure.

  Christopher Gardner, who led the study, says the Atkins diet may be more successful because of its simple message to eat less sugar. He also says that the advice to increase protein in the diet leads to more satisfying meals. He says that there was not enough money to study men, but that men would probably have similar results.

  Last week, another report based on thirty-one studies suggested that only a small minority of people have long-term success with dieting. Most dieters regained their lost weight within five years and often they become more overweight. But those who kept the weight off generally were the ones who exercised.

                                  Title:  1.___________to lose weight

Doctors’ advice

●:take medicine along with 2._____________

 

Experts’ 3._________ plans

●a well-balanced diet : 4.________less energy than needed , increase the number you use, or both.

●5._________

Four of the most popular dieting plans in the US

●Atkins: eat less sugar than usual and 6.________ protein in the diet

●The Zone

●7.________

●LEARN.

From 8.__________

●have long-term success with dieting, otherwise most dieters will 9._____their lost weight

●exercise is more important than dieting for 10.______

(六)

   We find that bright children are rarely held back by mixed-ability teaching. On the contrary, both their knowledge and experience are enriched. We feel that there are many disadvantages in streaming (把…按能力分班)pupils. It does not take into account the fact that children develop at different rates. It can have a bad effect on both the bright and the not-so-bright child. After all, it can be quite discouraging to be at the bottom of the top grade! Besides, it is rather unreal to grade people just according to their intellectual ability. This is only one aspect for their total personality.

We are concerned to develop the abilities of all our pupils to the full, not just their academic ability. We also value personal qualities and social skills, and we find that mixed-ability teaching contributes to all these aspects of learning.

In our classrooms, we work in various ways. The pupils often work in groups: this gives them the opportunity to learn to cooperate, to share, and to develop leadership skills. They also learn how to cope with personal problems as well as learning how to think, to make decisions, to analyze and evaluate, and to communicate effectively. The pupils learn from each other as well as from the teacher.

Sometimes the pupils work in pairs; sometimes they work on individual tasks and assignments, and they can do this at their own speed. They also have some formal class teaching when this is appropriate. We encourage our pupils to use the library, and we teach them the skills they need in order to do this efficiently. An advanced pupil can do advanced work: it does not matter what age the child is. We expect our pupils to do their best, not their least, and we give them every encouragement to attain this goal.

 Develop the abilities of pupils:

●develop their full abilities, not their 1. ___________

 ●value personal qualities

 ●2.__________

  pupils-streamed teaching (disadvantages)

3._____________ teaching  (advantages)

●     not 4.________ the fact that children develop at different rates

●     have a bad effect on both the bright and the not-so-bright child

●     5.________ the pupils who are at the bottom of the top grade

●     rather unreal to grade people just according to their intellectual ability

●     only one aspect for pupils’ total personality

 

●     6._________ pupils’ full abilities.

●     give them the opportunity to learn to cooperate,  to share, and to develop 7. ________

●     learn how to cope with 8.________

●     learn how to think, to make decisions, to analyze and evaluate, and to communicate 9.__________.

●The pupils learn from each other 10.______  from the teacher.

●     They can do this at their own speed

                                      (七)

There are two basic ways to see growth: on