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皊earchAsearch nsearche Service i Advice nsearchtsearcha n Adult edsearchfo Single a psearchrti Get ular object as much as it is a ‘need’ for difference” ( Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.
More Attention to the Image of Product
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Main comparisons |
Contexts |
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Different aspects ____1____about by people when they are shopping. |
In the past, people think more about the __2__of the goods. |
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People today are more easily ___3____by the ___4___ of product and the buying atmosphere. | |
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Different ____5__ to promote sales |
Traditionally, producers may focus more on the functional utilities of goods. |
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Nowadays, product image should be __6___and there should be more effective ___7____with customers. | |
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More details worth noticing | |
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The___8___ for image-centered behaviour |
Influenced by computer games and Hollywood movies, people’s ___9____is virtualized. |
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___10_____are given to prove the imp |
Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas |
(五)
A listener has written from China for advice about how to lose weight. Michael in Shanghai says he is 26 and has battled obesity for most of his life.
Obesity , a severe weight problem, is a complex condition. A doctor may advise taking medicine along with changing on
People who want to avoid weight gain have to balance the number of calories they eat with the number of calories they use. To lose weight, you can reduce the number of calories you take in, increase the number you use, or both.
A recent study looked at four of the most popular dieting plans in the US. Researchers at Stanford University in California studied over 300 overweight women, mostly in their thirties and forties. Each woman went on on
At the end of the year, the women on the Atkins diet had lost the most, more than four and on
Christopher Gardner, who led the study, says the Atkins diet may be more successful because of its simple message to eat less sugar. He also says that the advice to increase protein in the diet leads to more satisfying meals. He says that there was not enough money to study men, but that men would probably have similar results.
Last week, another report based on thirty-on
Title: 1.___________to lose weight
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Doctors’ advice |
●:take medicine along with 2._____________
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Experts’ 3._________ plans |
●a well-balanced diet : 4.________less energy than needed , increase the number you use, or both. ●5._________ |
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Four of the most popular dieting plans in the US |
●Atkins: eat less sugar than usual and 6.________ protein in the diet ●The Zone ●7.________ ●LEARN. |
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From 8.__________ |
●have long-term success with dieting, otherwise most dieters will 9._____their lost weight ●exercise is more imp |
(六)
We find that bright children are rarely held back by mixed-ability teaching. On the contrary, both their knowledge and experience are enriched. We feel that there are many disadvantages in streaming (把…按能力分班)pupils. It does not take into account the fact that children develop at different rates. It can have a bad effect on both the bright and the not-so-bright child. After all, it can be quite discouraging to be at the bottom of the top grade! Besides, it is rather unreal to grade people just according to their intellectual ability. This is on
We are concerned to develop the abilities of all our pupils to the full, not just their academic ability. We also value personal qualities and social skills, and we find that mixed-ability teaching contributes to all these aspects of learning.
In our classrooms, we work in various ways. The pupils often work in groups: this gives them the opportunity to learn to cooperate, to share, and to develop leadership skills. They also learn how to cope with personal problems as well as learning how to think, to make decisions, to analyze and evaluate, and to communicate effectively. The pupils learn from each other as well as from the teacher.
Sometimes the pupils work in pairs; sometimes they work on individual tasks and assignments, and they can do this at their own speed. They also have some formal class teaching when this is appropriate. We encourage our pupils to use the library, and we teach them the skills they need in order to do this efficiently. An advanced pupil can do advanced work: it does not matter what age the child is. We expect our pupils to do their best, not their least, and we give them every encouragement to attain this goal.
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Develop the abilities of pupils: ●develop their full abilities, not their 1. ___________ ●value personal qualities ●2.__________ | |
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pupils-streamed teaching (disadvantages) |
3._____________ teaching (advantages) |
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● not 4.________ the fact that children develop at different rates ● have a bad effect on both the bright and the not-so-bright child ● 5.________ the pupils who are at the bottom of the top grade ● rather unreal to grade people just according to their intellectual ability ● on
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● 6._________ pupils’ full abilities. ● give them the opportunity to learn to cooperate, to share, and to develop 7. ________ ● learn how to cope with 8.________ ● learn how to think, to make decisions, to analyze and evaluate, and to communicate 9.__________. ●The pupils learn from each other 10.______ from the teacher. ● They can do this at their own speed |
(七)
There are two basic ways to see growth: on