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"Skim milk does not come from skinny cows"
ALBA DRY MILK
"I can"t believe I ate the whole thing!"
ALKA-SELTZER
"Plop, plop, fizz, fiz, oh what a relief it is!"
ALKA-SELTZER
"You"re in good hands with Allstate."
ALLSTATE INSURANCE
"Grapes, like children, need love and affection."
ALMADEN
"Doesn"t your dog deserve ALPO?"
ALPO DOG FOOD
"Rest, keep warm and drink liquids"
AMERICAN AIRLINES VACATIONS (1973)
"Tobacco is our middle name."
AMERICAN BRANDS, INC.
"If man were meant to fly, God would have lowered the fares."
AMERICAN COACH LINES
"Don"t leave home without it"
AMERICAN EXPRESS CHARGE CARD
"American Home has an edifice complex."
AMERICAN HOME MAGAZINE
"A, B, C, D, E, ...
Your public library has arranged these in ways that make you
cry, giggle, laugh, love, hate, wonder, ponder and understand."
AMERICAN LIBRARY ASSOCIATION (1961)
"Reach out and touch someone."
AMERICAN TELEPHONE & TELEGRAPH (1982)
"See America at see level."
AMTRAK
"The Power to Be Your Best."
APPLE COMPUTER
"No bottles to break - just hearts."
ARPEGE PERFUME
"Promise her anything, but give her Arpege."
ARPEGE PERFUME (1945)
"Aunt Jemima makes mornings they"ll remember."
AUNT JEMIMA PANCAKES AND SYRUP
"You Too Can Have A Body Like Mine."
CHARLES ATLAS
"We"re number two. We try harder"
AVIS RENTAL CAR (1960s)
"The ultimate driving machine."
BMW AUTOMOBILES
"Next to myself, I like BVD best."
BVD UNDERWEAR
"The Greatest Show on Earth."
BARNUM & BAILEY CIRCUS
"Bayer works wonders."
BAYER ASPIRIN
"Now your kids don"t have to miss Monday Night Football
because they"re studying for a Tuesday morning exam."
BETAMAX VIDEO RECORDERS BY SONY
"Victory won"t wait for the nation that"s late."
BIG BEN CLOCKS
"Feel the Velvet"
BLACK VELVET WHISKEY
"Tell someone you love about V.D. The health business, we"re not in it for t
he money."
BLUE CROSS/BLUE SHIELD HEALTH INSURANCE (1970)
"Do you want a shape like a bra? Or do you want a shape like a woman?"
BODY BRA BY WARNER"S
"Making smoking "safe" for smokers."
BONDED TOBACCO COMPANY
"If it"s Borden"s, it"s got to be good."
BORDEN, INC.
"When you"ve got it, flaunt it."
BRANIFF AIRWAYS
"When you say Budweiser, you"ve said it all."
BUDWEISER BEER
"Today the discriminating family finds it absolutely necessary
to own two or more motor cars."
BUICK
"Wouldn"t you really rather have a Buick?"
BUICK
"Equal Pay, Equal Time"
BULOVA ACCUTRON WATCHES (1974)
"The mainspring in a Bulova is made to last 256 years
or 146 leather straps - whichever comes first."
BULOVA WATCHES
"Have it your way"
BURGER KING
"So creamy it"s almost fattening."
BURMA SHAVE SHAVING CREAM
"Head for the mountains."
BUSCH BEER
"What this commercial is trying to sell you won"t make your breath any sweet
er,your clothes any whiter or your acid indigestion any better.
It"ll just make you more human."
BUSINESS COMMITTEE FOR THE ARTS (1972)
"The Penalty of Leadership."
CADILLAC
"Calgon, take me away."
CALGON TOILETRIES
"Nothing comes between me and my Calvins."
CALVIN KLEIN JEANS
"You are in a Beauty Contest Every Day of your Life."
CAMAY SOAP
"You"ll be lovelier each day, with fabulous pink Camay."
CAMAY SOAP
"I"d walk a mile for a Camel."
CAMEL CIGARETTES
"For Digestion"s Sake - Smoke Camels."
CAMEL CIGARETTES
"Experience is the best teacher ... in choosing a cigarette.
Your T-zone will tell you why.
More doctors smoke Camels than any other cigarette."
CAMEL CIGARETTES
"Soup is good food."
CAMPBELL"S CONDENSED SOUPS
"M"m M"m Good."
CAMPBELL"S CONDENSED SOUPS
"If you smoke, please smoke Carlton."
CARLTON CIGARETTES
"Now they whisper to her ... not about her."
CASHMERE BOUQUET SOAP
"Come to the Central Park Zoo Cafeteria. Let the animals watch you eat for a
change."
CENTRAL PARK ZOO
"Please don"t squeeze the Charmin."
CHARMIN TOILET TISSUE
"Blow some my way."
CHESTERFIELD CIGARETTES
"See the USA in a Chevrolet."
CHEVROLET
"The road isn"t built that can make it breathe hard!"
CHEVROLET
"How strong is the Chiquita name? How many banana commercials can you sing?"
CHIQUITA BANANA COMPANY
"Isn"t that a lot for a bottle of Scotch? Yes."
CHIVAS REGAL SCOTCH
"Are your friends living beyond your means?"
CHIVAS REGAL SCOTCH
"If enough people would stop smoking and start drinking,
we could get out of ashtrays and into vermouth."
CINZANO
"Stop right now and forget everything you ever knew about being a blonde.
Up to now you could never be any of these delicate blondes."
CLAIROL HAIR COLORING
"Does she or doesn"t she?"
CLAIROL HAIR COLORING
"If I"ve only one life, let me live it as a blonde!"
CLAIROL HAIR COLORING
"Vacation is a world where there are no locks on the doors or the mind or th
e body."
CLUB MED RESORTS
"The pause that refreshes."
COCA-COLA
"It"s the real thing."
COCA-COLA
"Have a Coke and a smile."
COCA-COLA
"Things go better with Coke."
COCA-COLA
"Don"t spread the cold .... Spread the word."
COLDENE COLD TABLETS
"It cleans your breath while it cleans your teeth."
COLGATE TOOTHPASTE (1945)
"Your client is a poor, rejected stepchild, whose best friends are dwarfs.
Can you insure her against poisoned apples?"
CONTINENTAL INSURANCE COMPANY
"It"s what your right arm"s for."It"s what your right arm"s for."
COURAGE BEER
"Cooks who know trust Crisco."
CRISCO VEGETABLE SHORTENING
"Getting there is half the fun."
CUNARD STEAMSHIP COMPANY
"Don"t give up the ship."
CUTTY SARK WHISKY (1973)
"America lives in Dacron."
DACRON FABRIC
"One of the Soviet Georgia"s senior citizens thought Dannon was an excellent
yogurt.
She ought to know. She"s been eating yogurt for 137 years."
DANNON YOGURT
"Advertising is the power of an idea multiplied."
D"ARCY ADVERTISING
"Diamonds are forever ..."
DE BEER CONSOLIDATED MINES LTD. (about 1950)
"You"ll love the way we fly."
DELTA AIRLINES
"Aren"t you glad you use Dial? Don"t you wish everybody did?"
DIAL SOAP
"How to please a Dictator."
DICTAPHONE DICTATING MACHINES
"If your friendly neighborhood grocer doesn"t have a jar -
knock something off a shelf on the way out."
DILLY BEANS
"Be a Pepper!"
DR. PEPPER SOFT DRINK
"I"m only here for the beer."
DOUBLE DIAMOND
"Better things for better living through chemistry."
E. I. DUPONT de NEMOURS
"Fly now. Shovel later."
EASTERN AIRLINES
"Einstein"s Theory of Relativity: give strangers the same price you give rel
atives."
EINSTEIN-MOOMJY CARPETS
"167 days of foggy, foggy dew can"t claim all the credit for beautiful Engli
sh complexions."
ELIZABETH ARDEN COSMETICS
"Dick and Jane is dead."
ENCYCLOPEDIA BRITAINICA (1970)
"It keeps going, and going, and going...."
ENERGIZER BATTERIES
"Wishful Thinning"
ENHANCE BY LILY OF FRANCE (1967)
"Put a Tiger in Your Tank."
ESSO GASOLINE (1964)
"Farewell to the ugly cigarette."
EVE CIGARETTES
"The first truly feminine cigarette - almost as pretty as you are.
Women have been feminine since Eve, now cigarettes are feminine. Eve, also w
ith menthol."
EVE CIGARETTES (1971)
"When there"s no tomorrow."
FEDERAL EXPRESS
"A day without orange juice is like a day without sunshine."
FLORIDA CITRUS COMMISSION
"No hits and misses. No dibs, dabs, and splatters."
5-DAY DEODORANT PADS
"The best part of waking up is Folger"s in your cup."
FOLGER"S COFFEE
"Ford has a better idea."
FORD MOTOR COMPANY
"Quality is Job 1."
FORD MOTOR COMPANY
""Twas the night before Christmas -
the children were dreaming
Of a Ford in their future -
smart, swanky and gleaming."
FORD MOTOR COMPANY
"America"s most gifted whiskey."
FOUR ROSES WHISKEY
"Here"s spaghetti sauce with meat - the way Italians make it."
FRANCO-AMERICAN CANNED SPAGHETTI (1954)
"Should a Tough Man Make a Tender Turkey?"
FRANK PERDUE POULTRY
"Extinct is forever."
FRIENDS OF ANIMALS
"When Cathy Cole and Peggy Burton saw Joan Emery"s new floor,
they couldn"t believe their feet."
GAF SOFSTEP VINYL FLOORS
"Progress is our most important product."
GENERAL ELECTRIC
"We bring good things to life."
GENERAL ELECTRIC
"THERE ARE NO WHITES WORKING AT G.E.
No blacks either. Just people. And we need more."
GENERAL ELECTRIC
"Shall the man work - or shall you? ...
Back of every great step in women"s progress from a drudge to a free citizen has been some labor-saving invention."
GENERAL ELECTRIC CLOTHES WASHER (1924)
"Do you arise irked with life? Are you prone to snap at loved ones?
Our strong, heart breakfast coffee will change all this!
Breakfast becomes a spirited, even hilarious affair."
GENERAL FOODS COMPANY, GOURMET FOODS (1958)
"Celebrate the Moments of Your Life."
GENERAL FOODS COMPANY, INTERNATIONAL COFFEES
"The best a man can get."
GILLETTE
"Riddle: What"s college?
That"s where girls who are above cooking and sewing
go to meet a man they can spend their lives cooking and sewing for."
GIMBEL"S DEPARTMENT STORE, CAMPUS CLOTHES (1952)
"Try walking into Merrill Lynch and asking for Mr. Lynch."
GOLDBERG-POLLEN
"The best tires in the world have Goodyear written all over them."
GOODYEAR TIRES
"No wonder the English have kept cool for 192 years."
GORDON"S GIN
"Know the Bomb"s True Dangers. Know the Steps You Can Take to Escape Them!"
GOVERNMENT PAMPHLET
"Roar, Boys, Roar
It tastes like more
What a flavor
Zippity-zow - its grand - and HOW."
GRAPE-NUTS FLAKES CEREAL
"Good, excellent, superior, above par, nice, fine, choice, rare, priceless,
unparagoned,unparalleled, superfine, superexcellent, of the first water, crack, prime, t
ip-top,gilt-edged, first-class, capital, cardinal, couleur de rose, peerless, match
less, inestimable,precious as the apple of the eye, satisfactory, fair, fresh, unspoiled, soun
d;GKN: over 80 companies making steel and steel products."
GUEST, KEEN & NETTLEFOLDS, LTD. (1962)
"I feel like a Guinness
I wish you were."
GUINNESS BREWERY
"Guinness is Good for You."
GUINNESS BREWERY (1929)
"My Goodness. My Guinness."
GUINNESS BREWERY (1935)
"Don"t be an e.s.s.* Wear smart seamless stockings by Hanes. *(eternal seam
straightener!)"
HANES HOSIERY
"Can Head & Shoulders stop dandruff? Can Wilt Chamberlain stuff?"
HEAD & SHOULDERS SHAMPOO
"Heineken. Refreshes the parts other beers cannot reach."
HEINEKEN BREWERY (1975)
"Beanz Meanz Heinz."
HEINZ BAKED BEANS
"What food these morsels be!"
HEINZ FRESH CUCUMBERS & PICKLES (1938)
"Bring out the Hellman"s and bring out the best."
HELLMAN"S MAYONAISE
"There"s a smile in every Hershey Bar."
HERSHEY"S CHOCOLATE CANDYBARS
"Chapped hands are cold company."
HINES HONEY AND ALMOND CREAM (1936)
"Better gas mileage. A Civic responsibility."
HONDA CIVIC
"You meet the nicest people on a Honda."
HONDA MOTORCYCLES
"It beats as it sweeps as it cleans."
HOOVER VACUUM CLEANERS
"Many Happy Returns."
IBM ELECTRIC TYPEWRITERS
"IBM cards: working paper ... not paper work."
IBM TABULATING CARDS (1960)
"Look for the union label."
INTERNATIONAL LADIES" GARMET WORKERS" UNION
"Only the brave deserve the fair and the fair deserve JAEGER."
JAEGER SPORTSWEAR
"Scotch and the Single Girl."
J&B SCOTCH